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About
Paid Social Forecast Report H1 2024
ROAS and Results Cut Through Gathering Political, Legal Clouds
The AI-driven results that carried social platforms out of their recent funk will power a strong year of growth in 2024. For now, ad buyers have shelved their concerns about the opacity of ad tools such as Advantage+ Shopping Campaigns (ASC+).
Key Question: How is ad spending across social’s leading platforms evolving?
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Key Stat: Social video grew into the largest channel of US social ad spending in 2023, accounting for 52.5% of it. In 2025, social video will generate more ad spending than linear TV.
authors
Max Willens
Contributors
- Zach Goldner
- Forecasting Analyst
- Minda Smiley
- Senior Analyst, Social Media
- Yoram Wurmser
- Principal Analyst
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