US ad spend on social networks is expected to increase in 2025 despite tariffs and other challenges facing the sector. Investments in AI, social commerce, the continued rise of influencer marketing, and several other factors will fuel growth.

Key Question: How will ad spending across social networks change in 2025?

Key Stat: Tariffs could reduce our forecast for US social network ad spending by up to 10% this year, but the market would still increase under that scenario.

This report can help you:

• Determine market sizing (brands, agencies, media platforms, and solution providers)
• Develop media strategy and allocate budget for campaigns (agencies and brands)
• Showcase opportunities to customers (media platforms)