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About
One year after social networks struggled through one of the most difficult stretches in their industry’s history, things have roared back to life. Social platforms have been bolstered by ecommerce-driven ad spending, automated ad offerings such as Meta’s Advantage+ suite, and an ever-increasing emphasis on video.
Key Question: What is responsible for the strong growth projected for social ad spending?
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Key Stat: We revised our 2024 US social network ad spending forecast up 9.0% from where it was in H2 2023, after numerous companies handily beat their earnings estimates over the course of 2024.
authors
Max Willens
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Zach Goldner
- Senior Forecasting Analyst
- Oscar Orozco
- Senior Director, Forecasting
- Minda Smiley
- Senior Analyst, Social Media
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Yoram Wurmser
- Principal Analyst
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