The news: PayPal rolled out its largest ever US ad campaign to promote the PayPal Debit Mastercard and the company’s in-store push, per a press release.
PayPal also introduced a new “visual look” as part of a larger campaign across social media, digital media, podcasts, streaming, and more.
Why this matters: While it’s massively popular for online purchases, PayPal has struggled to grab in-store volume.
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