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Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Article by Grace Harmon  |  Sep 25, 2024
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Perplexity’s ad model could be lucrative, but sponsored answers could confuse users
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Artificial Intelligence (AI)
Digital Advertising
Worldwide

The news: Perplexity AI is looking for brand partnerships as it plans to integrate an ad model within its chatbot in Q4.

  • The AI startup wants brands to bid on ad space for sponsored chatbot answers to user queries.
  • Perplexity is reportedly in talks with Nike and Marriott, per The Financial Times.

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