The news: Retail pharmacy chains and some state health agencies are changing how they navigate the upcoming vaccination season amid federal health agency policy and personnel shifts.
Catch up quick: Public health agencies in President Trump’s second term are facing leadership upheaval over changes to vaccine policy set by HHS Secretary Robert F. Kennedy Jr. and his team.
Why it matters: Pharmacy chains and some states are consequently making important changes for the fall vaccination season.
Our take: Pharmacies have an opportunity to share information at the local level to ensure consumers are kept up-to-date on new vaccine rules in their state. They should create digital FAQs, be responsive to consumer questions on social media and in stores, and provide pharmacists with the latest information on vaccine access and restrictions through frequent one-on-one sessions. Not all consumers will be pleased with their pharmacy’s changes, but transparency and being a source of reliable information will help pharmacies build trust and loyalty in the confusing vaccine climate.
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