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TikTok's next act, YouTube to invest in 'Shorts,' and LinkedIn to launch audio events

Audio by Rachel Hasson, Debra Aho Williamson  |  Feb 3, 2022
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TikTok's next act, YouTube to invest in 'Shorts,' and LinkedIn to launch audio events
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eMarketer Podcast
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On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.

Average Time Spent per Day by US Adult Users on Leading Social Media Networks, 2022 (minutes)
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