The countertrend: While many restaurants are offering steep discounts to attract value-conscious consumers, some chains are taking a lighter touch, per The Wall Street Journal.

• While Subway slashed the price of many of its sandwiches in half, Potbelly in July added a $7.99 meal deal that bundles a small sandwich, chips, and a drink.
• Chili’s launched a 3-for-me deal that offers a drink, appetizer, and entree for $10, whereas Red Robin Gourmet Burgers launched a $10 cheeseburger combo on Tuesdays and a deal on margaritas and shakes on Mondays.