As more consumers seek quality and value, private label brands have become go-to options for expanded, high-quality assortments at compelling prices. Retailers are using sophisticated strategies—from innovation to loyalty programs—to elevate private labels into powerhouse brands that can compete against established names.

Key Question: What is driving private label brand growth and adoption?

Key Stat: Sales of private label grocery brands increased by 3.9% in 2024, nearly four times faster than national brand sales, according to the Private Label Manufacturers Association (PLMA).

This report can help you:

• Develop commerce strategy (retailers and brands)
• Showcase opportunities to customers and develop go-to-market strategy (solution providers)