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Limited-time menu items and deals helped Burger King outpace its competition in Q4

Article by Zak Stambor  |  Feb 12, 2025
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Limited-time menu items and deals helped Burger King outpace its competition in Q4
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Topics
Restaurants & Dining
Food & Beverage
Consumer Behavior
United States

The contrasts: Restaurant Brands International’s (RBI) Burger King unit posted stronger-than-expected US same-store sales growth of 1.5% YoY in Q4, well ahead of analysts' 0.8% forecast.

That performance sharply contrasted with McDonald’s, which missed expectations with a US same-store sales drop of 1.4% YoY.

A similar trend played out in the chicken category:

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