The news: Integral Ad Science is expanding its partnership with Reddit to bring its full Total Media Quality (TMQ) suite to the platform, enhancing global ad measurement and brand safety.

The rollout gives advertisers access to viewability, invalid traffic (IVT), and brand suitability metrics across Reddit’s 100,000+ communities.
AI-powered content classification, cross-format measurement, and signal platform reporting are now integrated, building on the initial IAS-Reddit partnership launched earlier this year.

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Reddit expands IAS partnership to bolster ad measurement

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