The news: Reddit is rolling out a feature allowing users to hide ads from individual advertisers, per a company post.

• Users can select “hide” on home and subreddit feeds, and future ads from the same advertisers will be muted for “at least a year,” according to Reddit. After this period, users can opt to re-hide the ads.
• Reddit will limit how many advertisers a user can block, with some users reporting receiving notifications after reaching a daily block limit.