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Learn More →Restaurant Digitization 2024
The Industry Looks to AI and Unified Commerce to Enhance the Customer Experience
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Table of Contents
Executive Summary
The restaurant industry faces another year of uncertainty
Despite years of investments, utilizing data remains a challenge for the industry
Unified commerce and AI are among the most prominent trends in restaurant digitization
These back-end technology investments can create better experiences for customers, both in-store and online
Sources
Media Gallery
About This Report
Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Table of Contents
Executive Summary
The restaurant industry faces another year of uncertainty
Despite years of investments, utilizing data remains a challenge for the industry
Unified commerce and AI are among the most prominent trends in restaurant digitization
These back-end technology investments can create better experiences for customers, both in-store and online
Sources
Media Gallery
Facing another year of uncertainty, restaurants are looking for new ways to gain a competitive edge. Many are investing in digital tools in hopes of wooing customers with personalized experiences.
Key Question: How are restaurants investing in technology to improve the customer experience?
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Key Stat: Thirty-three percent of US restaurants plan to begin using AI for personalized guest marketing in 2024.
authors
Blake Droesch
Contributors
- Suzy Davidkhanian
- VP, Content
- Carina Perkins
- Senior Analyst
- Amy Rotondo
- Director, US Research
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