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Key stat: Retailers worldwide will spend $4.09 billion advertising on YouTube this year, per WARC Media. Next year, that figure will increase by nearly half a billion to $4.56 billion.

Beyond the chart:

• YouTube’s net ad revenues will hit $15.25 billion worldwide this year, according to our forecast, an increase of 8.2% over 2022.
• Growth will accelerate to 10.0% next year, when revenues will reach $16.77 billion.
• YouTube benefits from the rise of short- and long-form video advertising and has been expanding its ad formats, most recently introducing an unskippable 30-second ad on connected TVs.

Use this chart:

• Plan your YouTube ad budget.
• Prioritize video ad spend for retail.

More like this:

• Should marketers care about free ad-supported streaming TV?
• 3 considerations for organic, paid social from Wendy’s and other brands
• 3 best practices for better CTV advertising
• 4 CTV trends to watch: Collapsing funnel, Gen Z, and more

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