Retail media search has quickly grown into one of the largest spending areas in all of digital media. But advertising in the space is about to become more complicated as retail media networks explore ways to incorporate demand from demand-side platforms (DSPs) and increase competition between brands. Advertisers and retailers alike will be keeping an eye on how agentic AI changes consumer behavior.

Key Question: What will drive the next phase of ad spending growth for retail media search?

Key Stat: Almost $5 billion of incremental ad spending will flow into retail media search in 2026, per our forecast.

This report can help you:

• Develop media strategy and allocate budgets for campaigns (brands and agencies)
• Develop go-to-market strategy (media platforms)