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About
The Role of Today’s CMO
An Introduction to EMARKETER’s Upcoming CMO Report Series
The role of the CMO is complex and ever-changing. Despite challenges such as managing CEO expectations, tackling added responsibilities, strategically integrating AI, and securing trust with the rest of the C-suite, CMOs can find new opportunities to lead successful teams and drive business growth.
Key Question: How can CMOs navigate the many challenges they face and find opportunities to succeed in their roles?
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Key Stat: At least 40% of US CEOs expect CMOs to focus on five key growth challenges: revenue, market share, competition, reputation, and company narrative.
authors
Kelsey Voss
Contributors
- Tracy Tang
- Senior Researcher
- Paul Verna
- VP, Content
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