Key stat: 51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying, according to February data from Criteo.

Beyond the Chart:

• Respondents say that saving time (48%) and easier price comparison (45%) are the top reasons they shop online, per Criteo.
• Physical retail sales will be 83.1% of the total US retail sales in 2025, according to our February forecast.

Use this chart: Retailers can use this chart as evidence to double down on the strengths of in-store strategy, including enhancing tactile experiences—think product demos, try-before-you-buy setups, and immersive displays.

Related EMARKETER reports:

• Worldwide Retail Ecommerce Forecast 2025 (EMARKETER subscription required)
• Shoppable Media 2025 (EMARKETER subscription required)

Methodology: Data is from the April 2025 Criteo report titled "The Spark of Discovery: Reigniting The Emotion of Ecommerce" in partnership with Harvard PR and Vitreous World. 6,000 consumers in the UK, US, France, Germany, Japan, and South Korea were surveyed online during February 7-17, 2025.