The news: Sezzle debuted a suite of payment and deal-hunting features, per a press release. 

These new tools include:

• Sezzle Balance, a pre-loadable digital wallet that streamlines consumers' installment payments
• A new browser extension that alerts Sezzle users about Sezzle Spend rewards opportunities and coupons 
• A revamped payment experience, Sezzle Checkout, which reduces friction for users and increases completed purchases for merchants.
• And a products tab with built-in price-comparison tools and a wishlist tab within the app

Consumer sentiment: Sezzle’s rollout keenly taps into American’s souring expectations for the US economy.  

• The Conference Board’s consumer confidence index slid 5.4 points in June to 93. 
• Short-term economic expectations for income, business conditions, and the job market were also bleak—with the score slipping 4.6 points to 69.

Sezzle is directly framing these offerings as a way to navigate that uncertainty—by helping customers find deals and save money.

Our take: Sezzle needs to find any kind of foothold in the BNPL space, as its market share is massively outstripped by competitors like Klarna and Affirm.

Sezzle’s new browser integration helps gear the BNPL platform for broader-based, long-term use, incentivizing repeat use through automatic Sezzle Spend notifications. The BNPL company can use those rewards to cement itself as its users’ preferred BNPL platform.

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