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Explore our Research →Most employees using AI are saving less than half a workday per week
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Learn More →Shoppable Media 2025
Retailers and Media Partners Pave the Way for the Next Phase of Shoppable Advertising
Table of Contents
Executive Summary
The state of shoppable media: The blueprint has been established, and marketers are ready to experiment
To gauge investments, advertisers need to assess consumer usage of shoppable media
Sources
Media Gallery
About This Report
Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.
Table of Contents
Executive Summary
The state of shoppable media: The blueprint has been established, and marketers are ready to experiment
To gauge investments, advertisers need to assess consumer usage of shoppable media
Sources
Media Gallery
Retailers and their media partners are leading the charge with new shoppable ad formats. As brands experiment, it will be crucial to understand which forms of shoppable media are resonating with consumers.
Key Question: How should advertisers invest in shoppable media?
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Key Stat: Over a third (38%) of US ad buyers will focus more on shoppable ads in 2025.
authors
Blake Droesch
Contributors
- Suzy Davidkhanian
- VP, Content
- Vladimir de Leon
- Chart Editor
- Donte Gibson
- Senior Charts Editor
- Wendy Malloy
- Director, Reports Editor
- Sarah Marzano
- Principal Analyst, Retail Media
- Oscar Orozco
- Senior Director, Forecasting
- Amy Rotondo
- Director, US Research
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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