Key stat: More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.

Beyond the chart:

• One-third of US adults use AI agents for brand discovery regularly (24%) or frequently (9%), per a July Cordial survey.
• Research and information gathering is one of the tasks consumers are most comfortable delegating to AI agents (34%), according to a February Auth0 survey.

Use this chart: Marketers and retailers can use this chart to prioritize AI-assisted discovery tools, especially for product reviews and recommendations.

Related EMARKETER reports:

• A Marketer’s Guide to AI Agents 2025 (EMARKETER subscription required)
• What the Rise of GenAI Assistants Means for Retail Media (EMARKETER subscription required)

Methodology: Data is from an August 2025 Adobe Digital Insights analysis as cited in company blog. More than 5,000 US adults ages 18+ were surveyed during August 13-17, 2025.