US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.

At the top line, long-running trends will sustain

• Growth in time spent with digital is slowing, but it is still enough to make up for traditional media’s losses.In the immediate post-pandemic era, we expected time spent with total media to decline, as US consumers returned to a more social- and outdoors-oriented lifestyle. This never came to pass, thanks to the enduring allure of digital media in all its forms. However, growth in time with total media is now extremely low (up 0.9% this year and 0.5% next year).

• Time spent with traditional media is still declining, although not to the same extent as in previous years.The fall of traditional media is so far along that its annual time spent losses are starting to moderate. It will lose 9 minutes per day this year and the same amount again next year. In the 2010s, by contrast, traditional media’s declines were almost always around 10–20 minutes or more.

Read the full report, US Time Spent With Media Forecast 2024.