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Explore our Research →For Gen Z, a streaming subscription is a one-show commitment
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OpenAI announces ChatGPT tools for financial services
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Mar 9, 2026
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Mar 9, 2026
How last year's creator trends are already changing this year's strategies
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Mar 9, 2026
Commerce media lessons from Sallie’s new education network
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Mar 9, 2026
OpenAI’s GPT-5.4 sharpens enterprise AI race
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Mar 9, 2026
Can Quince outgrow its copycat roots?
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Mar 9, 2026
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Learn More →Smart Homes Forecast
Matter Resets the Market, Creating a New Blueprint for Advertisers to Reach Consumers
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About This Report
By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.
With Matter, the new interoperability protocol, smart homes are more connected than ever. Consumers can talk to lights, utilities, and security systems—and they can all talk to each other. Click through this deck for the latest insights, including:
- Growth forecasts for smart homes and devices
- What the Matter protocol means for the market
- What consumers value in a smart home
- New ecosystem opportunities for advertisers
authors
Jessica Lis
Contributors
- Chris Keating
- Director, Research
- Evelyn Mitchell
- Analyst, Digital Advertising & Media
- Andrew Spink
- Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
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