Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Snapchat Partner Summit 2023
3 Takeaways for Marketers and Retailers, and What to Expect from Q1 Earnings
Download
Table of Contents
Executive Summary
Snap is getting serious about creators.
Snap is all in on AR for retail.
Generative AI is Snap’s latest bet for usage growth.
What does this mean for Snap’s business?
Sources
Media Gallery
About This Report
Snap’s new product lineup, revealed at Snapchat Partner Summit 2023, proves the company is still as innovative as ever. But under the excitement lie big questions about the state of its core ad business.
Table of Contents
Executive Summary
Snap is getting serious about creators.
Snap is all in on AR for retail.
Generative AI is Snap’s latest bet for usage growth.
What does this mean for Snap’s business?
Sources
Media Gallery
Executive Summary
Creators, retail AR, and generative AI were three main themes at Snapchat Partner Summit (SPS) 2023. Here’s what marketers and retailers need to know about those developments ahead of Snap’s Q1 2023 earnings report on April 27.
Key Question: What do Snap’s latest announcements around creators, retail AR, and generative AI mean in the context of its overall business?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: We expect Snapchat’s worldwide ad revenues to be essentially flat in 2023.
authors
Jasmine Enberg
Contributors
- Jennifer Merritt
- Vice President, Content
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.