The news: Snapchat users show higher brand loyalty and recall when encountering advertisements alongside film and TV content, per a Snapchat report published in collaboration with National Research Group.

• 81% of Snapchat users are more likely to remember brands they come across while engaging with movie and TV content, while 83% are engaging with this content more frequently than in the past.
• “Over 9 in 10 Snapchatters engage with movies or TV at least weekly,” and “Snapchatters on the whole are more likely to express their fandom towards movies and TV shows compared to non-Snapchatters,” per Snap’s insights.