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About
Social Media Update Q4 2022
More Twists at Twitter, a Potential TikTok Ban, and a Thumbs Up for Snap’s AR Ambitions
Executive Summary
This is the latest installment in an ongoing series of updates for the social media platforms. The goal of each report is to provide a summary of key developments and their implications for marketers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- Can Meta’s new automated tools and ad formats help quell its ad revenue losses?
- Will Twitter survive with—or without—Elon Musk as CEO?
- Can TikTok continue its growth trajectory amid growing support to ban it in the US?
WHAT’S IN THIS REPORT? Key developments for Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube during Q4 2022, and how brands and marketers can navigate those changes.
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KEY STAT: Twitter will lose more than 30 million monthly users worldwide between 2022 and 2024, erasing all the growth it gained during the pandemic, per our latest forecast.
authors
Jasmine Enberg, Daniel Konstantinovic
Contributors
- Jeremy Goldman
- Principal Analyst
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