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Learn More →Social Search Is Taking Off
How Advertisers Can Benefit as TikTok, Instagram, and Snapchat Take On Google
Table of Contents
Report Snapshot
The social search opportunity is growing, fueled by changing consumer behaviors and AI.
Social search is used for more than just shopping.
How should advertisers approach social search?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Social search is growing, fueled by consumer behavior and AI—and so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn’t the same as traditional search. Here’s what advertisers should know.
Table of Contents
Report Snapshot
The social search opportunity is growing, fueled by changing consumer behaviors and AI.
Social search is used for more than just shopping.
How should advertisers approach social search?
Insider Intelligence Interviews
Sources
Media Gallery
Report Snapshot
More consumers are starting their searches on social media, and search ads are a rising opportunity. The format lacks many of the features advertisers expect from traditional search, but it’s still a worthwhile option to explore.
Key Question: How can advertisers reach consumers who use social media to search for things to buy, do, or learn?
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KEY STAT: US Gen Z adults are significantly more likely than adults overall to start online product searches on TikTok, YouTube, or Instagram, per a February 2023 Jungle Scout survey.
Table of Contents
Report Snapshot
The social search opportunity is growing, fueled by changing consumer behaviors and AI.
Social search is used for more than just shopping.
How should advertisers approach social search?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Social search is growing, fueled by consumer behavior and AI—and so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn’t the same as traditional search. Here’s what advertisers should know.
Table of Contents
Report Snapshot
The social search opportunity is growing, fueled by changing consumer behaviors and AI.
Social search is used for more than just shopping.
How should advertisers approach social search?
Insider Intelligence Interviews
Sources
Media Gallery
authors
Debra Aho Williamson
Contributors
- Man-Chung Cheung
- Senior Researcher
- Jasmine Enberg
- Principal Analyst
- Chris Keating
- Director, Research
- Natalie McGranahan
- Senior Researcher and Taxonomy Manager
- Jennifer Merritt
- Vice President, Content
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Amy Rotondo
- Director, US Research
- Tracy Tang
- Senior Researcher
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