Key stat: US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.

Beyond the chart:

Creators will generate more than $1 billion in revenues from podcasts in 2026, EMARKETER forecasts.
Spotify's US ad business will generate more than $1 billion in non-podcast media in 2025, EMARKETER forecasts.

Use this chart: Marketers can use this chart to track digital audio growth and align their media strategies with US adult preferences.

Related EMARKETER reports:

Digital Audio Listener Demographics 2025 (EMARKETER subscription required)
Programmatic Digital Audio and Podcast Ad Spending 2025 (EMARKETER subscription required)

Note: Data was provided to EMARKETER by Comscore.

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