The news: Spotify is launching its own supply-side ad platform (SSP), per Axios. Internally referred to as Spotify Ad Exchange (SAX), the service will initially offer video ad inventory before expanding to audio.

Spotify’s first demand-side partner for SAX is The Trade Desk, one of the largest US demand-side platforms (DSP). Testing with The Trade Desk began last week, and the platform’s North American clients will be connected with Spotify’s inventory.
The partnership also means Spotify will be using Unified ID 2.0, The Trade Desk’s post-cookie privacy-oriented tracking solution.

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Spotify partners with The Trade Desk to launch a supply-side platform

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