The news: Substack, a subscription platform that houses blogs, newsletters, podcasts, and more, is working to become a jack of all trades that supports both legacy media figures and independent creators.

An influx of news personalities and social creators have joined Substack’s user base, helping to boost the platform to 5 million paid subscribers, up from 3 million at this time last year.
Substack is also investing in visual content—it launched a scrollable video feed, capitalizing on interest in short-form video and positioning itself as (another) TikTok alternative.

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Substack says independent media isn’t a niche anymore

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