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About
OpenAI brought generative AI (genAI) into the mainstream when it released ChatGPT in November 2022—sparking the biggest technology revolution in a generation. This report looks at five ways genAI is transforming the marketing landscape.
Key Question: How has genAI begun to alter the marketing landscape?
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KEY STAT: GenAI has had explosive user growth since the launch of ChatGPT, but the adoption rate will slow in 2024. Even so, more than 100 million people in the US will be genAI users just two years after the release of ChatGPT—far greater than the number of smartphone users two years after the iPhone launched.
authors
Yoram Wurmser
Contributors
- Eleni Digalaki
- Principal Analyst
- Chris Keating
- Director, Research
- Peter Newman
- Director, Forecasting
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