As Europe's economy recovers from a post-pandemic dip, growth in digital ad spend and retail ecommerce sales is decelerating, while time spent on digital media is flatlining. But Europe is not homogenous: Digital maturity and growth opportunities vary widely across the region.

This deck will:

• Explain the current state of digital across Europe as a whole.
• Identify four distinct digital economies in Europe, based on digital ad spend and ecommerce maturity.
• Explore where future digital growth will come from across each of those groups.
• Analyze the implications for advertisers and retailers.