Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
Threads Is Here
It’s Already a Twitter Rival—Now Meta Must Keep Users Engaged
The metaphorical Zuckerberg-Musk cage match has started. Threads already poses a real threat to Twitter, but it still has a lot to prove once the hype dies down. And Meta must also not lose sight of its real battle—with TikTok.
Key Question: What does Threads need to do to sustain growth and build a viable business, and what does its launch mean for Twitter and Meta?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Over 100 million people have signed up for Threads, but there’s a long way to go for it to reach 1 billion users.
authors
Jasmine Enberg
Contributors
- Andrew Lipsman
- Principal Analyst, Retail & Ecommerce
- Jennifer Merritt
- Vice President, Content
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com