The news: During a high-growth period for competitor Bluesky, Meta has rolled out custom feeds on Threads to all users, allowing users to curate topic-based feeds alongside the default algorithmic “For You” feed.

• Custom feeds can be created by searching keywords and selecting specific profiles to include, offering greater flexibility in tailoring the user experience.
• Threads users can pin up to 128 custom feeds to their home screen for seamless access.