The news: X (formerly Twitter) faces a wave of high-profile departures, with journalists, celebrities, and even some organizations like The Guardian choosing to leave the platform.

• Owner Elon Musk’s open alignment with conservative figures, including President-elect Donald Trump, appears to be fueling these exits, as the platform openly embraces specific political leanings.
• This shift has raised questions about X’s ad appeal. Advertisers are still cautious, given ongoing concerns over the platform’s brand safety, limited return on investment, and user base changes.