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About
TikTok in Canada
What Marketers Need to Know About the Still-Rising (and Highly Scrutinized) Platform
TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.
Key Question: How much has TikTok shifted the marketing landscape in Canada?
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KEY STAT: A quarter of Gen Zers in Canada spend more than an hour a day on TikTok, according to June 2023 polling by Narrative Research and The Logit Group.
authors
Paul Briggs
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- Senior Forecasting Analyst
- Jasmine Enberg
- Principal Analyst
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- Senior Researcher
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