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Learn More →Time Spent With Connected Devices 2025
Video Content Drives CTV Growth as AI Reshapes the Diversified Digital Landscape
About This Report
US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.
As consumers divide their 8.6 daily digital hours between large and small screens, the attention landscape is shifting. Video content and AI-powered experiences are fueling strong growth in connected TV (CTV) usage.
This deck covers:
- Time spent on internet-connected devices
- Consumer use of digital devices and activities
This deck can help you:
- Develop media strategy and allocate budget for campaigns (brands and agencies)
authors
Jacob Bourne
Contributors
- Kyndall Krist
- Senior Copy Editor
- Penelope Lin
- Director, Data Visualization
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Ana Sazon
- Chart Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Yoram Wurmser
- Principal Analyst
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