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About
How CMOs Are Using AI to Transform Their Strategies
Leading With Confidence CMO Series
We interviewed marketing executives Brad Mehl from Boundless Markets, Alex Schultz from Meta, Michelle Taite from Mailchimp, and Ken Yanhs from Zoovu to learn how AI is reshaping the role of CMOs, their teams, and their companies. Learn about current and future use cases as well as strategies for assessing the risks and opportunities associated with adopting AI tools.
Key Question: How can CMOs and their teams confidently implement and use AI to transform their marketing strategies?
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Key Stat: In July 2024, 65% of marketing leaders were using generative AI (genAI) for marketing but hadn’t fully implemented it.
authors
Kelsey Voss
Contributors
- Jasmine Enberg
- Vice President and Principal Analyst
- Vladimir de Leon
- Chart Editor
- Chris Keating
- Director, Research
- Kyndall Krist
- Senior Copy Editor
- Heather Sprung
- Senior Editor
- Tracy Tang
- Senior Researcher
- Emman Velasco
- Chart Editor
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