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About
The Travel Media Network Explainer 2024
What to Know About the Next Industry Poised for Takeoff in Commerce Media
Travel is emerging as a prominent vertical in commerce media—the latest nonretail industry looking to cash in on the ad model that has proved lucrative for retailers. Airlines, ride-hailing apps, and online travel agencies are among companies across the travel ecosystem launching media networks powered by first-party data.
Key Question: What should advertisers and travel companies know about the travel media network (TMN) opportunity?
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Key Stat: Ad spending on travel media networks will exceed $2 billion in 2024 and grow at a compound annual growth rate (CAGR) of 17.88% through 2026.
authors
Sarah Marzano
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