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Learn More →UK Beauty 2023
How Brands and Retailers Can Capitalize on the ‘Lipstick Effect’
Download
Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery
About This Report
Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.
Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery
Executive Summary
UK consumers are streamlining their beauty regimes and searching for bargains online due to the cost-of-living crisis. But sales growth opportunities still exist for brands and retailers that understand the needs of their consumers—who are still willing to splurge on certain beauty products.
Key Question: What’s the outlook for UK beauty in 2023, and how will shopping habits evolve?
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KEY STAT: UK shoppers are reluctant to trade down in beauty. Almost half (46%) of UK adults would choose to buy fewer items to spend less on skin care and makeup.
Download
Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery
About This Report
Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.
Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery
authors
Carina Perkins
Contributors
- Sky Canaves
- Senior Analyst, Retail & Ecommerce
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Angela Kim
- Senior Researcher
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