Executive Summary

In a market where digital video consumption is so high, a video ad strategy is pretty much a given. For a campaign to succeed, planners must understand where their consumers are, how video fits into those environments, and how they can get their hands on the right inventory.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How many people are consuming what types of video content in the UK?
2. What does the digital video ad landscape look like?
3. What should a campaign planner keep in mind when looking to buy digital video?

WHAT’S IN THIS REPORT? Our forecasts for digital video viewers, social video use, and digital video ad spend, plus a closer look at the complex landscape that media planners have to deal with when buying digital video inventory.

KEY STAT: Nearly three-quarters of the UK population will watch digital video content this year. Only the US will have a higher proportion than that. Knowing where to find your potential customers with the right content is therefore key.