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Learn More →UK Digital Video Viewers Forecast 2023
In the World’s Most Penetrated Market, New Viewing Habits Offer Advertisers New Opportunities
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Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery
About This Report
UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix’s pivot to an ad tier, meanwhile, may have legs.
Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery
Executive Summary
By 2026, 8 in 10 UK consumers will watch digital video content monthly, the highest penetration rate in the world for the medium. The way they’re consuming it is changing, though, with ad-supported options gaining greater prominence amid the cost-of-living crisis. Marketers have new opportunities to seize.
Key Question: Which digital video platforms attract the largest audiences, and which are seeing their viewer numbers grow the fastest?
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KEY STAT: This year, broadcaster video-on-demand (BVOD) viewer numbers will surpass subscription OTT (sub OTT) viewers for the first time, and that gap will continue to grow. Advertiser options will grow with it.
Download
Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery
About This Report
UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix’s pivot to an ad tier, meanwhile, may have legs.
Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery
authors
Bill Fisher
Contributors
- Cosima Balletti-Thomas
- Associate Forecasting Analyst
- Angela Kim
- Senior Researcher
- Jennifer Merritt
- Vice President, Content
- Paul Verna
- Principal Analyst
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