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UK Time Spent With Media Forecast 2023
Video Continues To Widen the Digital Divide as the Pandemic Peak Subsides
Report Snapshot
Time spent with media will return to pre-pandemic levels by the end of our forecast. And while traditional media continues to cede to digital consumption, video underlies many of the changing media habits. Within this space, ad-supported options and social video are gaining ever-greater influence.
Key Question: How will changes in video consumption habits affect our time spent with media forecasts?
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KEY STAT: Broadcaster video-on-demand (BVOD) and TikTok are seeing the biggest gains in time spent, as UK consumers pivot to ad-supported long-form video content and short-form social video.
authors
Bill Fisher
Contributors
- Jasmin Ellis
- Forecasting Analyst
- Paul Verna
- Principal Analyst
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