The news: Chinese fast-fashion retailer Urban Revivo will open 25 international stores this year—including in the US and Europe—to help offset the challenges of China’s ailing economy and highly competitive fashion industry.

Why it matters: Even with tensions mounting between the US and China, the former remains a highly sought-after market for Chinese companies—which makes sense given the strength of the US economy and consumer spending.

• While Urban Revivo is starting cautiously, with a store in New York’s Soho neighborhood, it sees an opportunity to generate as much as 30% of total revenues from the US and Europe.
• It’s not alone in that regard: Chinese budget retailer Miniso sees the US and Europe as key growth markets, given consumers’ higher rates of spending on certain discretionary products. It currently has over 200 stores in the US over 40 states, with plans to add considerably more over the next few years.