Several industry verticals will outpace the national average for digital ad spending growth in 2024, and an influx of political ad spending will create some unusual results. The industry-level spending splits between search, display, mobile, social, and traditional will be mostly familiar—but with a few surprises.

Key Question: Which US industries will spend the most on digital advertising this year and next, and which will grow spending the fastest?

Key Stat: Telecom will lead all industries in digital ad spending growth in 2024 at 20.9%. But equally notable will be the 19.5% growth from the “other” category, which includes political ad spending. Every four years, the political cycle dramatically skews the metrics.