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US ad spending grows 11% as AI-led momentum shapes 2026

Article by Marisa Jones  |  Dec 8, 2025
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US ad spending grows 11% as AI-led momentum shapes 2026
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Total Media Ad Spending
Digital Advertising
Digital Ad Spending
United States

The news: US ad spending will grow a total of 11% in 2025, excluding political spending, per an updated Madison & Wall forecast cited by Mediapost. The figure is well above Madison & Wall’s previous estimate of 3.6% growth and follows 13% YoY growth in Q3.

Madison & Wall now projects that US ad spending will increase by 6.6% in 2026, or by 8.9% when including political advertising.

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