US Amazon Ecommerce Forecast 2024

The Ecommerce Giant Continues to Gain Market Share, but Faces New Threats From Temu and Others

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About This Report
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
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Despite already dominating the US market, Amazon’s ecommerce sales are growing faster than those of its competitors in nearly every product category. But new threats from Temu, Walmart, and other players may challenge its reign in the coming years.

Key Question: What is the two-year outlook for Amazon’s US ecommerce business?

Key Stat: Amazon will capture more than 40% of US ecommerce sales in 2024.

authors

Blake Droesch

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
Sarah Marzano
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