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About
US B2B Digital Ad Spending Forecast 2022
A Permanent Shift to Digital With Continued but Slower Growth
Executive Summary
B2B digital ad spending continues to grow in 2022, albeit at a slower pace than in previous years. This year sees a return to more stable growth after marketers rushed to increase digital ad budgets during the early phase of the pandemic.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- What are the growth trends in US B2B digital advertising in 2022?
- What influences and trends shaped our growth estimates?
- How can advertisers and marketers use this forecast to make informed decisions?
WHAT’S IN THIS REPORT? Our forecast for US B2B digital ad spending, a breakdown of growth in top B2B industries, key trends driving growth, changes that could affect current projections, and guidance for advertisers and marketers investing in digital advertising.
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KEY STAT: B2B digital ad spending is projected to reach $18.47 billion by 2024, accounting for nearly 50% of total B2B ad spending that year.
authors
Kelsey Voss
Contributors
- Dave Frankland
- Principal Analyst, Marketing
- Wendy Louie-Lam
- Senior Forecasting Analyst
- Oscar Orozco
- Director, Forecasting
- Melissa Rosenberg
- Senior Researcher
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