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US B2B Digital Ad Spending Forecast 2024
Strong Growth With a Shift Toward Digital Platforms
US B2B digital ad spending is expected to bounce back in 2024, driven by trends in buyer behavior, programmatic advertising, and the benefits of AI. Display, mobile, and video advertising will see strong YoY growth. LinkedIn and Meta will dominate social ad spending, while the retail industry will see growth primarily due to Amazon Business.
Key Question: What factors are affecting growth trends in US B2B digital advertising in 2024?
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Key Stat: After a year of slower growth, B2B digital ad spending will increase, reaching 14.9% YoY in 2024.
authors
Kelsey Voss
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- Kyndall Krist
- Senior Copy Editor
- Brian Lau
- Forecasting Analyst
- Heather Sprung
- Senior Editor
- Tracy Tang
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- Matt Torpey
- Senior Chart Editor
- Max Willens
- Yoram Wurmser
- Principal Analyst
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