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Learn More →US B2B Martech Spending Forecast 2025
Growth Returns With a Focus on Speed, ROI, and AI
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Table of Contents
Executive Summary
B2B martech investment rebounds as AI reshapes priorities
Recommendations for brands and providers
Sources
Media Gallery
About This Report
Efficiency, ROI, and AI integration are now driving B2B martech buying decisions. Marketers are consolidating stacks, prioritizing automation, and investing in tools that deliver measurable performance gains.
Table of Contents
Executive Summary
B2B martech investment rebounds as AI reshapes priorities
Recommendations for brands and providers
Sources
Media Gallery
This report explores how B2B marketers are prioritizing marketing technology (martech) investments to streamline operations, drive ROI, and integrate AI. It outlines which types of tools are gaining traction and how stacks and teams are evolving to meet performance demands.
Key Question: What factors are affecting martech growth in 2025?
Key Stat: US B2B martech spending will grow at a steady pace from 2025 to 2027, reaching $13.97 billion in 2027.
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authors
Kelsey Voss
Contributors
- Donte Gibson
- Senior Charts Editor
- Madan Kumar
- Copy Editor
- Chuck Rawlings
- Senior Researcher
- Heather Sprung
- Senior Editor
- Tracy Tang
- Senior Researcher
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
- Max Willens
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