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About
US B2C Martech Spending Forecast 2022
Despite a Post-Pandemic Dip in Growth Rate, Spending Remains Strong and Opportunities Abound
Executive Summary
Marketing technology (martech) represents a strategic investment for business-to-consumer (B2C) brands aiming to engage and build relationships with individuals. Despite a post-pandemic dip in growth rate, robust spending will lead to a $14.54 billion market in 2022.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How much is spent on martech in the US?
- What’s affecting growth in martech spending?
- What do the trends mean for martech buyers and users?
WHAT’S IN THIS REPORT? Our inaugural forecast for US B2C martech spending and trends from 2020 to 2024.
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KEY STAT: Growth in digitally focused technology investments will slow this year, following a pandemic bump. But robust spending will lead to a $14.54 billion market in 2022.
authors
Dave Frankland
Contributors
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Ann Marie Kerwin
- VP, Content
- Shelleen Shum
- Senior Director, Forecasting
- Tracy Tang
- Senior Researcher
- Kelsey Voss
- Principal Analyst
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